Conceived by architect and art critic, Theo Crosby, This is Tomorrow was a seminal exhibition in 1956 at the Whitechapel Gallery, London.
Exploring the theme of ‘modern’ living, it was based on a model of collaborative art practice. Thirty-eight architects, artists, designers and theorists were divided into 12 groups with the collective aim of creating a singular artwork. The resulting work transformed the exhibition space into an innovative and interactive viewing space. Notable contributors included Richard Hamilton, Anthony Hill, Kenneth Martin, Eduardo Paolozzi, Victor Pasmore and William Turnbull.
The exhibition has continued to interest artists, theorists and curators as it questioned the ways in which art can be created, exhibited and encountered by its audience. It is considered a forerunner of the British Pop Art movement, marking a watershed moment in post-war British art.