So, why is licensing important?

As part of our How-To Series, Artimage explain the benefits of licensing an image – from supporting artists to getting your hands on exclusive content.

So, why is licensing important?

Why do I need to license an image?

Buying a licence for an image is important, as it means you have permission from the artist, or copyright holder, to use their work.

Can’t I just use images from Google images?

Not if you want quality. An image grabbed off Google Images just won’t be as high quality as one from the artist’s actual archive, or from established collections like the Arts Council Collection or National Portrait Gallery. Artimage only source files directly from the artist, artist’s estate or from high-profile collections.

Support artists

By paying a small fee to licence an artist’s work, you are directly supporting and helping to sustain their practice. With Artimage, your licensing fee goes straight back to the artist, minus 35%, which helps us cover administration costs.

Exclusive content

We have direct relationships with all the artists and estates in our collection. Sign up to our newsletter and you will be first to hear about all our new artists and exclusive images. Remember when we announced we had Andy Warhol’s rare Interview Magazine Polaroids?

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Image: The Juggler, 2008 © Georgie Hopton. All Rights Reserved, DACS/Artimage 2018.